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Mar '08

Rest in Peace, Postum!

Looks like I’m going to have to add drinking Postum to the long list of things I’ve always wanted to do (like flying on the Concorde) but never had a chance to. General Foods, the maker of Postum is discontinuing its manufacture after over 100 years of production.

However, if your pockets are deep and your hunger for Postum immense, you can still snag a few jars of it on ebay.

According to Wikipedia’s Postum entry, Postum’s main ingredients were naturally-caffeine-free wheat grain, bran and molasses. Postum was the flagship product for the C.W. Post Company, which became General Foods in 1929. The drink was popular with Seventh Day Adventists and Mormons who avoid caffeine for religious reasons.

There’s a good article about the end of Postum here. You can also hear an NPR Podcast about Postum here.

But all hope is not lost. Cooks.Com has a substitute recipe for Postum that you can try. If you do, please let us know how it measures up (or just share your Postum memories) in the Comments Section below!

Hugging the Coast Blog Fast ForwardPlease join us tomorrow to read our newest food and recipe cooking feature on HuggingtheCoast.Com from author Doug DuCap.

Hugging the Coast Blog Fast Forward

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