Hugging the Coast: A Celebration of Coastal Food and Travel

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Jan '08

Thank You, Piggly Wiggly!

(Please click on each of the images above to see a larger version of the flyer.)

Wow! We never saw this coming!

Doug DuCap’s winning recipe for Charleston Chili is being featured in this week’s (1/1/2008) Piggly Wiggly supermarket flyer!

Today, with nearly 600 locations in 17 states, Piggly Wiggly is celebrating its 60th anniversary of service in the Carolinas. (There are 115 Piggly Wiggly stores in South Carolina, North Carolina, and Southeastern Georgia alone!)

Founded in Memphis, TN in 1916, Piggly Wiggly was America’s first true self-service grocery store. (You can find out more about the history of Piggly Wiggly here.)

As it says in Wikipedia:

“In the early days of retailing, all products had to be fetched by an assistant from shelves on one side of a counter while the customers stood on the other side and pointed to what they wanted. Many foods did not come in the individually wrapped consumer-size packages taken for granted today, so an assistant had to measure out the precise amount desired by the consumer. These practices were obviously labor-intensive and therefore quite expensive. The shopping process was slow, as the number of customers who could be attended at one time was limited by the number of clerks employed in the store.”

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